July 13, 2018 | Editorial
Outbound marketing will not have any positive impact for anyone’s business. Well… pushing too hard for your visitors to take action may only make them go away. Do not act so surprise, seeking the prospect till the end is exhausting for everyone. Most of the time people see these marketing techniques as desperate, and they kind of are.
On the other hand, inbound strategies seek to strength brand awareness, loyalty, and provide information that is helpful. It is capable to develop trust since user will perceive you are on its side looking for the best solution. That is basically what will make your affiliate marketing a complete success, and will help you as a publisher to become even more visible, drive more traffic, and gain more leads that can be converted based upon your solutions. Here is what every publisher should remember before going outbound, content is the reason search began in the first place.
Aggressive marketing is dislike by your audience because is pushy and less helpful. Is hard to ignore, and people feel invaded, they are receiving too much information on one thing when they just wanted advice or just wanted to look around. Even Google dislikes it and may end up penalizing your website lowering your Google Rank. In summary, an immediate sale is not worthy, and there are smarter ways to catch audience’s attention.
Inbound techniques will not jump into someone’s eye. Inbound will be there if someone looks, and will attract anyone by offering solutions and help. Your inbound and affiliate marketing will receive more reward by practicing content marketing. Talk to them about smart investments, but do not give directly to them the link to your money bank.
Engage, become an expert friend, use your social media accounts so the people in your audience fell you are not some sales dude. Make yourself human, it will take you time, but you will gain loyalty, and your word will gain value, people will come back to you even if they do not want to know something, they will be back just to know about you.
Invest in giving resources, infographics, e-books, checklists, coupons, guides… helpful resource will earn you the title of an expert within an industry. Make your content relatable, that way people will want to share your solutions with everyone. After all, it is satisfactory to rock something.
In any industry, but specially in affiliate marketing creativity pays off. Wide Markets as one of the best advertising networks will gain you access to the most exclusive advertisers, those who are looking for innovative publishers, and that will increase your earnings at the speed of light. Wide Markets creates a better advertising industry and you can be part of it.