Every campaign must have a set of creatives

Your campaign must include a set of creatives that will work as a bridge between your selected goal and your audience. All the information you need about creatives is explained below.

Websites - Things to consider

The place to show the value of your product or service

Your website is where your audience will see what your business is and how you can help make their life better.

Responsive sites: Make sure your website is mobile responsive and is possible to view clearly on mobile, tablets or other small devices. The conversion of the campaign will be much better when your site is user friendly on any device.

Loading speed: The time it takes your site to load completely in the user's device is a critical factor in making high conversions. According to our information, sites that will take longer than 5 seconds to load will perform 69% worse than faster loading sites.

Adapt the website to your objectives

Banners - Things to consider

The right content to the right audience

Regardless of the objective of your campaign, with Wide Markets using banners as a way to drive actions and raise awareness can be very efficient if used correctly.

Relevance: Before you start creating the banners in their various sizes, it is important to have a clear understanding of which audience your banner will be targeting. Having that defined will increase the efficiency of the communication and relevant users will see your ads, which will lead to the actions you want.

Loading speed: The time it takes your site to load completely in the user's device is a critical factor in making high conversions. According to our information, sites that will take longer than 5 seconds to load will perform 69% worse than faster loading sites.

If you are not sure about the right banner for your audience, Wide Markets` studio will create stunning banners for you, just ask your dedicated advertising manager.

Adaptable to any format

Wide Markets offers your business a wide range of formats to run your campaigns in. Make sure your banner adapts to the size and technical specifications of that format. Learn more about the Ad formats available on Wide Markets

Videos - Things to consider

Make it short and clear

To have the desired effect from your video campaign, it's important to have the right content. Making it short and relaying the message clearly to your audience is key.

Formats: You have to think which format adapts best for your objectives. Wide Markets provides you with all the existing formats- 360° Video, for virtual or augmented reality experience, or standard video formats. Finally, make sure that the format you picked suits the audience you want to target.

Learn more about each format

It's all about your audience

High quality videos will not guarantee the success of your campaign, because it's all about who is watching your video. You have to do diligent research beforehand to understand as much as possible how your audience behaves and what they like to see in order to create the right video to generate expected results.

Learn more about Audiences on Wide Markets
Landing Pages - Things to consider

The best landing pages drive an action

The main purpose of having a landing page is to provide relevant information to the right audience and encourage them to take an action.

Always make sure your landing page has a clear "call-to-action" button which is viewable on all devices. Landing pages can work well with objectives like Lead Generation and Drive Actions campaigns.

If you are not sure about the right way to approach your audience in your landing page, Wide Markets can create it for you- ask your dedicated account manager for assistance.

Long or short page?

Landing pages with long texts or short and clear content are both OK. Some audiences like the long pages while others don't. The only way to know what type of landing page will work better for your audience is knowing well who your audience is and consider doing A/B testing.

A/B test: This method can help your business find the right formula to deliver the results you desire. It consist of creating at least two versions with the same "call-to-action", and running both of them to the same traffic source. This way, you will know for sure what performs better for your audience and you will get the expected results.

Businesses like yours are getting real results promoting with Wide market.