BUILD AWARENESS

How Does It Work?

Get The Word Out

When people feel connected to your business, they’re more likely to choose your product or service.

1. Setup Your Offer

Highlight who you are, what you offer and what makes you different

Your Landing Page is your opportunity to introduce your business to your potential audience. It’s the first place people discover you, and it’s where you’ll connect with your most engaged customers.

  • Make sure your creative has all the information people need to understand your business.
  • Your Advertising Manager will guide you, giving helpful advice to make your offer have the best impact.
  • If needed, our creative studio can produce stunning pages and give you a complete solution for your business needs. Ask your advertising manager for more information.

3. Create compelling content

Make a lasting impression by sharing photos, videos and more

Publishing great content creates big impressions that strongly represent your business. Your audience will see your offer and if it's communicating in the right way, you will see amazing results.

  • Map out the major events and promotions you have coming up so that you can plan your next promotion in advance.
  • Develop a library of great images and videos that you can use for your promotion. Don’t be afraid to share photos or videos you’ve taken of an event, product or service.
  • Encourage people to interact with your website through other mediums such as your email newsletter or in your advertisements.

5. Measure and adjust

Learn what people love, so you can do more of it

Wide Markets has a lot of different tools to help you measure how you’re doing.

  • Visit your analytic page regularly and look for trends so you can develop more of the best-performing content.
  • Use the analytics page to understand which publisher brings better results, shutting down those who are not providing what you are looking for.
  • Make sure to look at the gender, age and geography of the people who are most engaged with your business, so you can continue to target them later with ads.
  • When you create your offers, try out different images and headlines to see what works. Consider testing two different landing pages against one another. Wide Markets will automatically optimize the winner if you wish and the publisher will promote the best performing page.

2. Identify Your Audience

Think about who you want to introduce to your business

What do your ideal customers have in common? Who else would you like to tell about your business? Consider:

  • Identify a few distinct groups of people: their ages, interests, and where they live.
  • What do they value? How can your business help them?
  • Would one group be more interested in specific products or services, a sale or a timely offer?

4. Advertise

Find the people most likely to be excited about your business

Building your brand online means more than just connecting with people who already like your business. Perhaps more importantly, you need to reach the people who don’t already know about your business. Through advertising, you can reach out to people who are likely to be excited about what you offer.

  • Create a Brand Awareness promotion so more people see your unique product or service.
  • Make sure to target your ads to the audience that’s most likely to find your brand relevant. The goal is not a high number of Impressions, but to build an audience of truly engaged customers and advocates.
  • Get help from your advertising manager for a better advertising strategy and to maximize your reach to a specific target audience.
  • Decide which medium you want to use for your advertising. Maybe a TV apps campaign is enough, or maybe combining it with a smart watch ad will go better. You have the option to make hybrid campaigns to increase the engagement of your audience at any time.

1. Setup Your Offer

Highlight who you are, what you offer and what makes you different

Your Landing Page is your opportunity to introduce your business to your potential audience. It’s the first place people discover you, and it’s where you’ll connect with your most engaged customers.

  • Make sure your creative has all the information people need to understand your business.
  • Your Advertising Manager will guide you, giving helpful advice to make your offer have the best impact.
  • If needed, our creative studio can produce stunning pages and give you a complete solution for your business needs. Ask your advertising manager for more information.

2. Identify Your Audience

Think about who you want to introduce to your business

What do your ideal customers have in common? Who else would you like to tell about your business? Consider:

  • Identify a few distinct groups of people: their ages, interests, and where they live.
  • What do they value? How can your business help them?
  • Would one group be more interested in specific products or services, a sale or a timely offer?

3. Create compelling content

Make a lasting impression by sharing photos, videos and more

Publishing great content creates big impressions that strongly represent your business. Your audience will see your offer and if it's communicating in the right way, you will see amazing results.

  • Map out the major events and promotions you have coming up so that you can plan your next promotion in advance.
  • Develop a library of great images and videos that you can use for your promotion. Don’t be afraid to share photos or videos you’ve taken of an event, product or service.
  • Encourage people to interact with your website through other mediums such as your email newsletter or in your advertisements.

4. Advertise

Find the people most likely to be excited about your business

Building your brand online means more than just connecting with people who already like your business. Perhaps more importantly, you need to reach the people who don’t already know about your business. Through advertising, you can reach out to people who are likely to be excited about what you offer.

  • Create a Brand Awareness promotion so more people see your unique product or service.
  • Make sure to target your ads to the audience that’s most likely to find your brand relevant. The goal is not a high number of Impressions, but to build an audience of truly engaged customers and advocates.
  • Get help from your advertising manager for a better advertising strategy and to maximize your reach to a specific target audience.
  • Decide which medium you want to use for your advertising. Maybe a TV apps campaign is enough, or maybe combining it with a smart watch ad will go better. You have the option to make hybrid campaigns to increase the engagement of your audience at any time.

5. Measure and adjust

Learn what people love, so you can do more of it

Wide Markets has a lot of different tools to help you measure how you’re doing.

  • Visit your analytic page regularly and look for trends so you can develop more of the best-performing content.
  • Use the analytics page to understand which publisher brings better results, shutting down those who are not providing what you are looking for.
  • Make sure to look at the gender, age and geography of the people who are most engaged with your business, so you can continue to target them later with ads.
  • When you create your offers, try out different images and headlines to see what works. Consider testing two different landing pages against one another. Wide Markets will automatically optimize the winner if you wish and the publisher will promote the best performing page.

Success Stories

Luxury Link: Driving the sales of travel packages

"At Luxury Link, we take pride in providing a luxury travel experience for the well-traveled individual. Leveraging Wide Markets is a great way for us to engage customers and share the unique travel experiences we offer. In addition, the innovative publishers of Wide Markets generated a huge community to share their experiences through TV apps and high-end mediums allowing our travelers to learn from others who share the same passion for travel. As our created community continued growing, we saw an increase in revenue month over month.”

Alia Henson, Media Manager, Luxury Link

Many businesses like yours are using Wide Markets to raise
brand awareness.

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