July 02, 2018 | Editorial
There are not marketers in this world that cannot love what we are able to accomplish. Sharing a brand’s value and connect it to a person’s experience is something we at Wide Markets are awesome at it and definitely love doing. Advertising, in general, brings out the best in us creatives. However, there is no boost like connecting your digital campaigns to partnerships in affiliate networks. We love everything about affiliate marketing, but we love most sharing our knowledge, so we will tell you some of our secrets, reasons, and tips of why starting this work and rock your brands’ way into it.
Yup, we know the feeling. It does not matter if our team of marketers and designers did the best ad set of the century. Something as simple as an Ad Blocker may significantly decrease the views, impressions, sales, and all the incredible things we could have accomplished. With this, affiliate marketing wins the extreme importance and advantage over your regular targeted ads. Publishers will share and integrate your ads with their content. Since their strategy incorporates native advertisement, affiliate marketing presents a solution to the reach those customers you lost due ad blockers.
A digital world in constant change is a danger if you do not move with it. Change or perish the consequences; our affiliate network of partners know this is like oxygen, necessary to breathe. Thus, their priority is to continually lead and be part of the change, ensuring the interest of every advertiser and promising the right engagement in the content.
Your affiliates will not just write some review about your content. Content is a big deal, because neither your affiliate nor your brand will gain anything if a poor content is written and shared. You all need good quality content that provides the shopper some kind of incentive that they are making the right purchase, due to the features, quality, need satisfaction, delight, and because it is the wisest choice.
Remember publishers understand the CLV deeply and will produce quality content that added to a target specific site with high traffic, an excellent SEO, and partners that will you sell the competitive advantages of your company will blow up the sales, and get more exposure on the work your marketing and design team did. Ultimately, a brand accomplishes not just sales, but also, a greater reach and brand awareness.
Yas, You’re Welcome! We are sharing a tip that will help you lower your costs. You will pay for results by using performance marketing and CPA commission models. Publishers invest their money on campaign that will drive huge sales for you and generous commissions for them. That is one of the reasons Forex has gone viral, many publishers are talking about it, and spending money on promoting the platform while Forex just gives them a commission for their work. An irresistible win-win situation that just makes things better when you control and provide sales material to the affiliates. Yes, let your team grab a camera and shoot something awesome because your affiliates will need it to make their magic happen. You have some control over what it is being shared, use it to your advantage, and create your own photo banks and share them wisely with your affiliates.
Affiliate marketing and its networks are great to overcome some scary challenges the advertising industry faces such as ad blockers. You will gain partners that will help you stay on top of the constant changes in the digital competition. Sales will get higher, and more traffic will be earned, your digital presence strategy will be complemented, and lastly is highly cost-effective. Be successful at them by partnering with the affiliates that match the niche you want to target.